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After 10 years, it was time for the Cloud Picker retail boxes to have a makeover. We started by replacing the outline logo with the filled-in version and then adding foil to complement the box colour. We then changed the label layouts and introduced the acronyms "CLD" "PKR" on the sides. Each blend and single-origin pack got a new fun slogan on the inside! The DCAF & Xmas box were also introduced to the range! Digital photography, direction and copywriting also by me.